Beats collaborate with Nick Knight and SHOWstudio to present The Seven Deadly Sins of Edward Enninful, a film honouring 25 years of fashion by the acclaimed stylist. Featuring seven sins, seven colours, seven sounds and eight top models - naturally, gluttony demanded two - the film is a celebration is a celebration of both Enninful’s illustrious career and the interplay between fashion and music. It stars Maria Carla Boscono, Naomi Campbell, Jourdan Dunn, Karen Elson, Anna Ewers, Karlie Kloss, Kate Moss and Lara Stone in clothing selected by Enninful.
A range of designers are featured, from established labels such as Celine, Maison Margiela, Alexander McQueen, Prada and Yohji Yamamoto to emerging talents such as Marques Almeida and Vetements.
The soundtrack has been hand selected by Beats and encompasses artists who represent the future of music. Featured songs are Bury Me by Brodinski ft. Maluca & Bricc Baby Shitro, New Level by A$AP Ferg [ft. Future], Sticky Drama by Oneohtrix Point Never, Gosh by Jamie XX, Have Mercy by Eryn Allen Kane, Girl by The Internet [ft. Kaytranada] and Bout the Business by Hopsin. The work also features a narration by Travis Scott.
In a pioneering move, on the 29 January 2016 the film was released on the ultimate big screen - the Beats billboard in Times Square, New York.
